Talent Manager, Alex Sunshine continues to forge a strong reputation in the entertainment industry as CEO of, The Rising Suns Agency. He founded the company in 2019 after noticing a large need for social media influencer representation. Alex also has a Finance/Marketing degree from Whitman School of Management at Syracuse University along with a background in software sales and residential real estate, which proved to become extremely valuable before becoming an entrepreneur. At present his company represents the likes of Gretchen Rossie, Kourtney Reppert and Ali Levine to name just a few. With his progressive approach to focusing on digital influencers and media personalities all over the world they have a combined reach of over 6 million people. We sat down with Alex to learn more about this young man and his success
ere did you grow up?
I grew up in Roslyn on Long Island.
What’s your favourite part of New York?
My favorite part of New York is Citi Field in Flushing, Queens. As a diehard Mets fan growing up going to Citi Field is always the reminder that I need to pursue everything in life with the same passion that Citi Field provided me growing up.
How did you get into the business of management?
At a very young age, I naturally felt a sense of empathy and understanding for both the struggles and goals of every individual around me. Whether that involved family, friends, classmates, or teammates I always felt like I knew exactly what was going on inside everyone’s heads. Ultimately, these skills can be acquired simply by spending less time thinking about yourself and more time thinking about what it would be like to be walking around in the shoes of everyone important in your life. I’ve always given people that I care about the benefit of the doubt for their shortcomings because I know that they have the potential to be great if they are provided encouragement and patience. Any type of comment that comes out of my mouth will always be positive as there is zero room for negativity. Through a long tenure of bringing out the best abilities of everyone around me, I knew that going into the business of management would be the best way to utilize these natural habits that I have developed over a long period of time.
When did you start Rising Suns Agency?
I founded Rising Suns Agency in January of 2019.
Can you tell us about some of your clients?
A few of the many clients that I represent include Ali Levine, Carolina Ogliaro, and Kasey Ma. I specifically chose to mention these 3 clients of mine because they all add a unique angle. For Ali Levine, she does an extremely strong job of diversifying her media presence.
What advice do you give for people looking at building their brand on social media?
This would be my number one recommendation for people looking to build their brand on social media, which is that social media is your foundation, but you need to always be exploring other avenues to grow your account in order to add to your foundation. For example, while Ali does a strong job of posting on all of her social media platforms, such as her Instagram, Facebook, and Twitter channels, it is everything she does as well that makes the ultimate difference. She has a podcast and an online blog to create both verbal and written dialogue to her audiences. Finally, she does a great job of incorporating herself live by guest speaking at events, being a guest host on live television appearances. It becomes a bonus that she is able to generate press from all of these different avenues of exposure for her personal brand.
What’s your favorite place to eat in NYC?
My favorite places to eat in NYC usually involve pizza and sushi. For pizza, my 3 favorite pizza spots are Spumoni Gardens in Brooklyn (the square slices are the best I have ever had), Rubirosa, and Prince Street Pizza (best pepperoni slices). For sushi, I can’t speak highly enough of Sushi Amane and Sushi Nakazawa. Both options are bit pricey so if you are looking for something more budget-friendly you can’t go wrong with Sushi by Bou.
Where can we find you online?
You can find me on Instagram (@risingsunsagency) or at my website risingsunsagency.com for more information about my agency. I’m always looking for great influencers and bloggers who need help growing their channels and securing sponsorships on their channels.